Earlier this year, Digg founder Kevin Rose announced he was launching a new incubator, called Milk, to develop mobile apps. Today, at Web 2.0, he introduced the first of those, Oink, which he described as a tool that lets people "rank, compare, and share things, but not places."

Whereas sites like Yelp let people rate entire estabilshments, Oink lets you rate things within an establishment--like a particular dish or feature (balcony seating). The information can then be used by other people when they're trying to decide where to go: Want to go to the place near you with the best chocolate chip cookies, for example? Search Oink for rankings for chocolate chip cookies.

I've been pretty excited to check out Milk's first app. But, after watching this parody video below, the anticipation has grown astronomically as I can't wait to rank the hell out of everything I come into contact with: