Basically, as the Facebook presentation says, it’s making premium ads simpler, so “anything you can do on your Page, you can do in ads.” And those ads, which can be photos, videos, questions, status updates, events, or links, can then be shown not only to fans, but to anyone on Facebook.

That’s the kind of flexibility that brands, some of them still wary of the limitations of what they can do on Facebook, have been looking for. They want even more as well, but this could crack open more advertising dollars to the company

Facebook is making big promises as well, as the slide pictured shows: a 40% rise in engagement, an 80% jump in recall and a 16% increase in fan rate.

But Digital Sport is not just about creating must-have sports gadgets. Getting so close to its consumers' data holds exceptional promise for one of the world's greatest marketers: It means it can follow them, build an online community for them, and forge a tighter relationship with them than ever before. It's part of a bigger, broader effort to shift the bulk of Nike's marketing efforts into the digital realm -- and it marks the biggest change in Beaverton since the creation of just do it, or even since a graphic design student at Portland State University put pen to paper and created the Swoosh.

Nike's new digital hook: the Nike+ logo; the new Nike FuelBand; and the Nike+ SportWatch GPS

Just try to recall the last couple of Nike commercials you saw on television. Don't be surprised when you can't. Nike's spending on TV and print advertising in the U.S. has dropped by 40% in just three years, even as its total marketing budget has steadily climbed upward to hit a record $2.4 billion last year. "There's barely any media advertising these days for Nike," says Brian Collins, a brand consultant and longtime Madison Avenue creative executive.

Here are just a few of our findings:

• 81% of students owned a smartphone
• 80% of students had previously seen a QR code
• 21% of students successfully scanned our QR code example.
• 75% of students said they are “Not Likely” to scan a QR code in the future.

QR codes do enjoy a high-level of awareness among college students yet only a fraction (21%) could properly scan and activate the code. Why the discrepancy? According to our findings, students simply struggled with the process. Some didn’t know a 3rd party app was needed, many mistakenly assumed it could be activated with their camera, and others just lost interest, saying the activity took too long. This could be why 75% of students said they were “Not Likely” to scan QR codes in the future.

I still have never scanned a QR code. Ever.

When I see a QR code in an advertisement, I ask myself two things:

1. How the hell do I scan this? Even if I really wanted to scan this QR code, I have absolutely no idea which app I would use. I consider myself pretty tech-savvy, but this is one thing I won't bother finding out how to solve.
2. I usually see these codes durring my commute. Who in their sane minds would go through the trouble and walk up to an advertisement in a crowded, moving train?

Am I alone in this? Have you ever taken the time to scan a QR code?

nice post abt why QR codes not catching on -> "8 of 10 college students have no idea what to do w/ QR code" bit.ly/vXOCal via @cnn

— Liz Philips (@iizLiz) December 9, 2011

3. Posterous: Wish you could master the social web, but tailor it to the needs of your organization? With the tagline “share smarter,” Posterous has reclaimed the world wide web with circumscribed, user-generated “spaces” that allow businesses and individuals to create and manage permission-based blogs and photo galleries with controlled access (and pleasing to look at formats). For member-based organizations looking to foster community in a walled web-garden, Posterous has your back. The site also makes good on its tagline by offering autopost services for any social-web destination you can think of — and then some.

An awesome social marketing campaign.