In late January, he played in just one game during a seven-game stretch. That appearance was the definition of garbage time: The final six minutes of a 33-point win against Charlotte.

That's when the Knicks came to AmericanAirlines Arena on Jan. 27th. This is where Haslem tells his story.

"Before each game, I go to chapel," Haslem said.

It is held an hour before tip-off in a small room between the two teams' locker rooms. A handful of players attend. A pastor oversees it and typically asks the players if there's anything they want to pray for.

Often, players talk of health or loved ones or maybe a friend going through a tough time. Haslem has been attending these chapels for eight NBA seasons and has heard it all.

Until this one.

Lin did something Haslem never heard before.

"Can you pray I don't get cut?" Lin told the pastor and other players.

This wasn't a joke or a passing thought. Lin already was cut twice, after all. He felt he was at the end again.

Haslem never had played against Lin, never talked with him, never even seen him before this chapel. But he looked at him that night and immediately appreciated his story.

Haslem knows what it's like to go undrafted, to be not wanted by any team and forge a career through hard work and self-belief.

"I understood where he was coming from," Haslem said.

The pastor prayed for Lin that night. Haslem did, too. Then Lin went out and did what he usually did. He didn't play in the Heat's win.

"But a week later it was da-da-da," Haslem says, giving the ESPN SportsCenter entry noise.

Lin scored 25 against the Nets. He then had 38 against the Lakers. And hit a game-winner against Toronto.

He kept the improbable on the court by leading the Knicks to victory and the impossible off it by making them a lovable team for the first time in decades.

Now he's a known story. Something called the Harvard Sports Collective Analysis compared his effect on ticket prices to Tim Tebow's effect (Lin has made a greater effect). There's a movement for him to play for China in the Olympics.

Haslem will go to chapel again before Thursday's game. He expects Lin will be there, too. Maybe they'll trade hellos. Maybe not.

But Haslem is sure one thing has changed in 27 days since they last sat there.

"I don't think he'll be praying not to get cut," he says.

I never would have imagined I would look up to Jeremy Lin for inspiration.

Lin's combination of humility, hard work, faith, and relentlessness is rare. Just today I compared my own life journey to the overnight sensation. We need more humble, straight headed players like Lin for the youth to look up to and pattern their own journey after.

Basically, as the Facebook presentation says, it’s making premium ads simpler, so “anything you can do on your Page, you can do in ads.” And those ads, which can be photos, videos, questions, status updates, events, or links, can then be shown not only to fans, but to anyone on Facebook.

That’s the kind of flexibility that brands, some of them still wary of the limitations of what they can do on Facebook, have been looking for. They want even more as well, but this could crack open more advertising dollars to the company

Facebook is making big promises as well, as the slide pictured shows: a 40% rise in engagement, an 80% jump in recall and a 16% increase in fan rate.

These quotes can apply to almost everyone so I thought I'd share:

1. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.”

2. “Entrepreneurship is a life idea, not a stricly business one; a global idea, not a strictly American one.”

3. “Before dreaming about the future or marking plans, you need to articulate what you already have going for you – as entrepreneurs do.”

4. “When you’re doing work you care about, you are able to work harder and better.”

5. “You remake yourself as you grow and as the world changes. Your identity doesn’t get found. It emerges.”

6. “Whatever the situation, actions, not plans, generate lessons that help you test your hypotheses against reality.”

7. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”

8. “The fastest way to change yourself is to hang out with people who are already the way you want to be.”

9. “If you want to build  a strong network that will help you move ahead in your career, it’s vital to first take stock of the connections you already have.”

10. “What will get you somewhere is being able to access the information you need, when you need it.”

What do you think? Which quotes resonate the most with you?

But Digital Sport is not just about creating must-have sports gadgets. Getting so close to its consumers' data holds exceptional promise for one of the world's greatest marketers: It means it can follow them, build an online community for them, and forge a tighter relationship with them than ever before. It's part of a bigger, broader effort to shift the bulk of Nike's marketing efforts into the digital realm -- and it marks the biggest change in Beaverton since the creation of just do it, or even since a graphic design student at Portland State University put pen to paper and created the Swoosh.

Nike's new digital hook: the Nike+ logo; the new Nike FuelBand; and the Nike+ SportWatch GPS

Just try to recall the last couple of Nike commercials you saw on television. Don't be surprised when you can't. Nike's spending on TV and print advertising in the U.S. has dropped by 40% in just three years, even as its total marketing budget has steadily climbed upward to hit a record $2.4 billion last year. "There's barely any media advertising these days for Nike," says Brian Collins, a brand consultant and longtime Madison Avenue creative executive.

See if you can spot any love for the 49ers who had an incredible turnaround season in this infographic (might need to squint a little).

Interesting to see the ratio of market capitalisation to number of employees

After covering Tumblr’s landing page a few weeks ago we decided to swing by Posterous’ homepage to see what they have going on. Posterous is a blogging platform designed especially for mobile blogging, so we thought it appropriate to check out their mobile landing pages rather than the desktop version. Will they pass the newly-invented mobile version of our super-scientific landing page test?

Here’s why Posterous earned a spot on our list of Best Landing Pages:

• Zoom free.  When smartphones first came out the whole pinch-to-zoom thing was cool, but in real life, it’s not an ideal way to view a mobile site.

• Slideshow.  Posterous’ mobile site takes on slideshow format to reveal a bit of information on each page.

• The ever-present sign-up option.  The sign-up button follows users throughout every page, so they can make the decision at any point. And when you do commit, Posterous asks you for two simple pieces of information: email and password.